Could be an amazing protest cycle, with all cyclists wearing horse heads!
CityCyclingEdinburgh Forum » Cycling News
'Mutual respect'/NICEWAYCODE
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Posted 10 years ago #
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Posted 10 years ago # -
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NicewayCode Gone Bad (@NicewayCodeGB)
08/08/2013 15:47
Our #nicewaycode bus campaign will appear in your town soon! If you see it, be sure to cough fumes loudly in support!http://pic.twitter.com/exnZl85XKX
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Posted 10 years ago # -
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Now, I'm no marketing expert ... all references to Incredinburgh in the comments section will be automatically deleted :-(... but surely it's not too late to make some adjustment (or even selective deletion?) to the pre-booked advertising space and/or any ongoing message development for the campaign??
That would be nice.
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http://andrewburns.blogspot.co.uk/2013/08/nope-it-just-doesnt-work-for-me.html
Posted 10 years ago # -
I think @jakeybate, while he makes some sound points has got it wrong. Wrong in the sense that he principally blames Newhaven for things that I think are really not Newhaven's fault.
Of course there's plenty of reason to be critical of Newhaven but I don't think they were given an unclear brief and I don't think they've misunderstood the brief. I think they were given a very clear instruction that they were to produce a "balanced" campaign focused on mutual respect. I suspect the instruction reflects an insistence by the minister that this is what he wanted to see - the so called even handed, mutual respect, aspect - and neither Cycling Scotland nor Newhaven had any real option but to implement it. In some respects, given their scope, they've done pretty well (in the technical sense of producing well made, crap adverts).
While not letting Newhaven completely off the hook (they could always walk away), they are what I described at one point as prancing circus ponies dancing to the crack of the Keith Brown ringmaster's whip and, to mix metaphors, the more we focus on the monkeys the easier a time the organ grinder gets.
Posted 10 years ago # -
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Najma Merchant (@NajmaMerchant)
08/08/2013 19:34
Great illustration clear and respectful #roadsafety alwayshttp://pic.twitter.com/IvHvqmccei
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Posted 10 years ago # -
I'm certain that the brief indicated that motorists (ie. the ordinary voters) should not be unduly singled out for a talking to. Maybe this was verbally conveyed at a meeting.
Regardless of that i'm getting sidetracked now by visions of prancing circus ponies dancing on crack supplied by keith brown at the school gates. or something. would make a nice ad.
Posted 10 years ago # -
Is that the only bus advert there is going to be? One aimed at cyclists?
Posted 10 years ago # -
I *think* there might be one about drivers and ASLs.
But it's always possible the whole campaign will be scrapped...
Posted 10 years ago # -
i don't see how it can be scrapped or deemed an abject failure when CTC and Sustrans are on board as supporters.
That alone makes it a win for the authorities, regardless of the blog twittersphere derision
Posted 10 years ago # -
chdot: "I *think* there might be one about drivers and ASLs"
Or one about drivers and sandwiches?
Posted 10 years ago # -
So I've had this conversations far too many times this week
"I see where you're coming from but to be fair like yesterday I saw a cyclist **insert thing cyclist did**"
I've just been saying yep, some cyclists need to sort themselves out. Then without saying anything I repeat everything bad I saw a car doing this am on my 10 minute commute (always at least 2 incidents of phone/eating/taxi madness). And point out that thewse actions could easily kill a pedestrian/other road user.
Seems to be working.
Posted 10 years ago # -
Drivers and newspapers?
Posted 10 years ago # -
Where's WC's photo of the driver and their Kindle?
Posted 10 years ago # -
The video is on this thread...
Interestingly Nice Way Code haven't tweeted at all for 15 hours now (not since they got snarky with someone who had pointed out the lack of horses in Edinburgh, their reply being that there were loads of police horses in Glasgow).
Posted 10 years ago # -
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Home Office immigrant van campaign to be probed by ASA"
http://www.bbc.co.uk/news/uk-england-23632096
Wonder if they'd investigate the bus ads.
Posted 10 years ago # -
Wonder if they'd investigate the bus ads.
There's at least 2 complaints with the ASA about them. Can't possibly comment.
Posted 10 years ago # -
Posted 10 years ago #
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Hah! I like the wee cod!
Posted 10 years ago # -
Interestingly Nice Way Code haven't tweeted at all for 15 hours now
Weekend starts early during Festivus. Especially for bright young creatives who have comedy shows, night clubs and parties to attend!
Posted 10 years ago # -
Perhaps, but some of it was being done in the evening.
This looks like a change of policy...
Posted 10 years ago # -
22 hours of no tweeting and counting...
Posted 10 years ago # -
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22 hours of no tweeting and counting...
"Perhaps they have 'spent' their allocated budget for social media, responding to all of the angry tweets, rather than putting out their message. Social media isn't 'free'.
Posted 10 years ago # -
I'm sure they'll be right back on the Tweet button Monday morning. Festivus is calling all young media professionals...
Posted 10 years ago # -
"Perhaps they have 'spent' their allocated budget for social media, responding to all of the angry tweets, rather than putting out their message. Social media isn't 'free' "
I suspect there is some truth in that.
Unlikely to anticipated the volume of comments on the blog.
But one evening on Twitter the person posting basically said 'I'm doing this in my own time'.
Think there was be a decision 'not to react' - it was having the effect of fuelling the backlash.
Today it's quietened down to a sniping between those who hate the bus ads and those who think they are OK!
IF there is another blog post and no mention on Twitter that'll presumably show they have abandoned it.
Sustrans and CTC seem to have stopped mentioning NWC.
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Posted 10 years ago #
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David Arditti (@VoleOSpeed)
09/08/2013 14:05
It take it this is another spoof @RantyHighwayman? It's becoming so difficult to tell these days @nicewaycodehttp://pic.twitter.com/nmpi7wkwbP
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Posted 10 years ago # -
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Nice Way Code (@nicewaycode)
09/08/2013 17:02
At the end of a busy week, a quick thank you for all the discussion and debate: nicewaycode.com #nicewaycode"
Posted 10 years ago #
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