Of course all of 'us' who put this stuff on Twitter are just not the mainstream -
CityCyclingEdinburgh Forum » Cycling News
'Mutual respect'/NICEWAYCODE
(705 posts)-
Posted 11 years ago #
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@I
"while cyclists are still seen to "flout" rules that have been carelessly portrayed"
"Flout" and "rules" certainly problematic.
BUT
How many drivers will be thinking "break" and "law"?
Vox pop on R4 yesterday - 'I don't mind cyclists as long they stay in their lanes'.
Posted 11 years ago # -
I emailed my councillers to ask them their opinions on this campaign.
One got back to say that he didn't find the "anger" helpful at all and that
"Positive campaigning almost always pays more dividends. I know that
from politics."That's right. He knows it. From politics.
I pointed out that us being nice and campaigning positively didn't seem to work either.
I also pointed out the most successful pro cycling campaign in the world was called "Stop the child murder" - not exactly a positive campaign message?
Posted 11 years ago # -
Has this mutual respect campaign shown any respect to anyone yet?
Posted 11 years ago # -
"Has this mutual respect campaign shown any respect to anyone yet?"
How would you measure it??
Posted 11 years ago # -
"How would you measure it?"
Focus groups!
Posted 11 years ago # -
I convened a focus group of one today and we confirmed that in the last couple of weeks nothing has really changed on the roads.
Posted 11 years ago # -
35 signatories so far - going to give this 24 hours and aim to get it to the papers tomorrow.
Posted 11 years ago # -
ARobComp - a politician really said that they favour positive campaigning. Odd, given that almost all political campaigning is negative (see Better Together "Yer all doomed" and Yes, Scotland "Ye cannae trust the English").
Posted 11 years ago # -
I mean in terms of how people / road users are portrayed. In Horse, the driver is an imbecile, the cyclists are caricatures and, of course, horses. The horse trainer is a braying Yah. The voiceover is a 1940s RP caricature.
In Name, the cyclist is obviously breaking the law, the teacher is a bully, the kid with the bad name is a weed.
The bus back is all the things that everyone has said about it. Just wrong.
The pavement cycling advert is insulting and infantilising.
How does it encourage considered and respectful consideration of its message among its target audience? It doesn't. Rudely tell me not to do something that I'm allowed to do, I tell you to F8 off.
How does it encourage road users to respect each other?
Posted 11 years ago # -
Yeah, it's a sneering, smart alec, name calling, yah boo sucks type of campaign. As some have said since day one, maybe okay for the nursery playground but not for the public sphere addressed to adults. The agency can of course deflect any critique by pointing to 'irony' and 'humour' as the defence of first resort. Then they will (and have) piously point out the point of view is backed by research, consultation, etc.
The only way to defeat this is by making such a stooshie the politicians start roundly condemning it. Already starting to happen, given the criticism from Cllr Burns...
Letter to the national press a good next step in cranking up the pressure.
Posted 11 years ago # -
47 signatories and counting ... some are from Englandshire and may not count
Posted 11 years ago # -
Email from Cycling Scotland -
"
Email not displaying properly? Click here to view our online version.
The Nice Way Code - a campaign to encourage mutual respect
A new campaign to encourage mutual respect between road users, developed by Cycling Scotland with a wide range of partners, has launched. The Nice Way Code is a brand new campaign designed to make the roads a more tolerant, respectful and safe place for everyone.
Cycling Scotland worked with organisations representing all road user groups to create a campaign that aims to make the roads a less hostile place for cyclists by speaking to drivers, and also calls on cyclists and pedestrians to do their bit to make the roads safer as well.
The campaign asks drivers to slow down when passing cyclists, give them as much space as you would give a car, pay particular attention at junctions, not to drive into advanced stop lines and to watch out for pedestrians crossing. The code also calls on cyclists to obey red lights, stay off pavements and take extra care when passing large vehicles.
Two TV ads have been developed to get the campaign message out. There is an ad calling on drivers to pass cyclists with more care and leave plenty of space, which you can see here.
The second ad calls on cyclists to do their bit by obeying red lights which you can see here.
You can also view our Nice Way Code booklet, and find out more on social media:
Facebook: http://www.facebook.com/nicewaycode
Twitter: @nicewaycode
We worked with a huge number of partners to develop the campaign messaging, including The AA, The Bike Station, British Horse Society (Scotland), CTC (UK), Institute of Advanced Motorists, Lothian Buses, Motorcycle Action Group, Paths for All, Police Scotland, Ramblers Scotland, Road Haulage Association, SCOTS, Scottish Cycling, Scottish Taxi Federation, Sustrans Scotland and Transport Scotland.
Look out for the campaign on billboards, bus stops, the backs of buses, taxis and on TV. You can also keep up to date at http://www.nicewaycode.com.
"
Posted 11 years ago # -
I got that as well.
It's almost as if they were waiting to see what the response was to the campaign, then decided to go ahead and plug it anyway. They've surely seen the feedback it has got?
I did last night stumble across some cyclists who like the campaign, thought the horse ad was funny, and that cyclists never should go up the left side of buses as people die there, and that this just confirms that cyclists are never happy and will whinge about anything.
From the profile pics they looked like 'racers' - so not sure how many daily urban miles they do (and might be a gross generalisation to even mention that).
Posted 11 years ago # -
"and might be a gross generalisation to even mention that"
Yes, but -
I got that impression too!
Oh no, people who ride bikes with more than one opinion...
Posted 11 years ago # -
P.s. I have it on good authority that senior CEC officials have been relieved to discover that the Council hasn't endorsed the NWC.
Don't suppose anyone at CEC is talking to Lothian Buses though.
Posted 11 years ago # -
"Oh no, people who ride bikes with more than one opinion..."
Indeed. Though the time it took to find those opinions it's clear they're in a massive minority.
I have it on good authority there's a 'Don't Ride on the Pavement' billboard in Seafield, which might be near the big shiny new shared use path. I think I'll be riding home that way to take a picture...
Posted 11 years ago # -
Great... I've already had abuse shouted at me for riding on the shared-use pavement in Seafield... I didn't have my camera on at the time, unfortunately.
Posted 11 years ago # -
From a car or ped?
Posted 11 years ago # -
I'd be intrigued to know what the "worked with a huge number of partners" actually involved - a couple of meetings, a quick email whip round asking for support? Also, is 16 really a huge number - most three years olds can count higher than that.
Posted 11 years ago # -
The billboard is on the set beside the greyhounds. So I should be able to get a pic from the east side of the railway bridge, with a shared use sign in the foreground...
Posted 11 years ago # -
Nice to see some motorists getting irate at being patronised too:
@LastUphill: @nicewaycode Do you really think this is what motorists need reminded of???? Come on!!!! This is getting ridiculous.
In response to this odd looking pedestrian with a cigarette sticking out his head, or is it an egg?
http://twitter.com/nicewaycode/status/366984375876849664/photo/1Posted 11 years ago # -
First tweet of the day -
"
Nice Way Code (@nicewaycode)
13/08/2013 17:25
Spreading the word (with thanks to @guardian, @CampaignBriefUK, @SpeakMedia_ and @TheDrum): nicewaycode.com #nicewaycode"
Posted 11 years ago # -
New blog post too. The same self-congratulation.
Posted 11 years ago # -
Are we keeping this campaign going by complaining about it.???? If we ignore it maybe it will go away?
Posted 11 years ago # -
Nuke it from orbit. It’s the only way to be sure.
Posted 11 years ago # -
Willmington I have it on good authority there's a 'Don't Ride on the Pavement' billboard in Seafield,.. Yes.... that will give drivers something to say - as noted.
Bus backs... Undertaking a Lothian Region Bus is one of the safer things you can do. They are trained to use their indicators and most cyclists are aware that a bus stop means a bus entering the cycle lane. All vehicles have a responsibility to check and indicate before changing lanes. Bike lanes are no different (although often poorly marked).
Posted 11 years ago # -
Lothian bus also trained to let you overtake them on the right as we know. so I think this particular criticism, though justified is the weakest of our criticisms
Posted 11 years ago # -
@Morningsider that is a fairly accurate description Cycling Scotland's modus operandi, notable there were more non cycling groups in the room than cycling groups...
Posted 11 years ago # -
how about "don't park on the pavement?"
http://twitter.com/davidmorrison75/status/367355587689865216/photo/1
Posted 11 years ago #
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