All that says is that Keith Brown's PR / speech writers have no imagination and just have him say the same thing about everything.
The important thing is the content of the campaigns. And Kids in Cars isn't just doing the same as the NWC in telling people not to do these things. What it's doing is showing people the consequences of their behaviour; what they're creating without thinking. It's warning them about doing these things. It's putting adult words and attitudes into the mouths of children, which is what the adults are doing. That's much more arresting than what NWC thinks it's trying to do.
People are now much more likely to try to set a good example and moderate their own behaviour around children (look at how they smoke and drink and swear around children compared with a generation ago) so in that sense it's a much smarter campaign than NWC.
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