"the campaign just didn't listen to comments made..."
they didn't want nor intend to. govt had given them marching orders. any notion of consultation (at least with cyclists) was pure window dressing. as with most such things.
CityCyclingEdinburgh Forum » Cycling News
'Mutual respect'/NICEWAYCODE
(705 posts)-
Posted 10 years ago #
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Classic - just look at the latest issue of Cycling Scotland's promotional publication and note the irony in the choice of title spotted by Kim https://www.facebook.com/photo.php?fbid=683479948347726&l=fee5df0972
Posted 10 years ago # -
That's beautiful.
Posted 10 years ago # -
Cyclists really should learn not to run reds, it reflects badly on us all y'know...
Posted 10 years ago # -
NWC highlighted here -
http://katsdekker.blogspot.co.uk/2013/08/its-so-deeply-hurtful-when-you-are.html
Posted 10 years ago # -
but just to be 'balanced' this also in the post
http://www.sundaypost.com/news-views/uk/reckless-cyclists-snub-dedicated-cycle-routes-1.125884
Posted 10 years ago # -
Sunday post article is wilfully misleading.
The cyclist would have only moments before joined the dual carriageway from the previous junction visible just yards up the road, in the same manner that I do at that spot every day.
The photo is very misleading, and is also clearly a staged shot, as you can see the cyclist is smiling directly at the camera.
Grrrrrrrrrrrr
Posted 10 years ago # -
Maybe this sort of bile is easier to write after the release of the Niceway code crap? Open season on cyclists (not that there's ever a closed season).
Posted 10 years ago # -
"Maybe this sort of bile is easier to write after the release of the Niceway code"
You might be right - no way of knowing.
There is some feeling that it's made things worse - especially the bus ads.
It will be very interesting to see what they claim the 'awareness' and 'impact' are when they do the evaluation..
Meanwhile they have upset a lot of rabid cycle campaigners and even more 'people who ride bikes' and very unfortunately done a lot of damage to cycling organisations (particularly CTC and Sustrans) - or maybe just showing them to be 'the establishment' who like to (pretend they) have influence behind closed doors.
Posted 10 years ago # -
The "If you must" on the right of the busses is annoying me.
Aye, I must.
Posted 10 years ago # -
Wow, what an appalling piece of journalism that second article is.
Posted 10 years ago # -
The bus ad, if you must was the specific thing that annoyed me as the situation is tht the drivers will let you pass. However, best to let them out if you are a bit further back. Also good to remember London transport drivers won't let you out, I nearly came a cropper with that.
The Sunday post is not for reading except The Broons. I was on the front many years ago on another low news day, bizarrely being punted as an expert on the dangers of the horse tranquilliser/battlefield painkiller Ketamine the first time it crossed into the rave scene.
The nicewaycode campaign burbles along picking up publicity tht will allow the interested parties to claim money well spent. We give it the oxygen of publicity that stop it being a damp squib
Posted 10 years ago # -
Just spotted this:
http://www.campaignlive.co.uk/news/1186609/
The Leith Agency has acquired its struggling Edinburgh rival Newhaven Communications for a nominal sum.
Leith bought the privately owned Newhaven on Friday 14 June. Under the terms of the purchase, announced yesterday, Newhaven will continue under its own brand while it meets existing client obligations, but will eventually be folded into Leith.
Newhaven had been struggling since losing key accounts, such as Scottish Power.
Richard Marsham, the Leith group managing partner, said although the deal was not a distressed purchase, Newhaven’s management "could see a difficult six months ahead".
The acquisition will gift Leith increased scale, as well as a relationship with Tennents, which is part of the wider C&C group. Marsham said Leith, which previously worked with Molson Coors, had been looking to land another beer client for some time.
He said: "We've spoken to the client who is happy with the deal but has said that we need to prove our worth."
Leith, which has 75 employees, is now in consultation with Newhaven’s 23 staff, and has not ruled out the possibility of redundancies.
Ken Dixon, the co-founder and planning director at Newhaven, is leaving, following the acquisition, while the co-founder Jonathan Shinton will carry on in a freelance capacity.
So, it seems the market had already spoken on Newhaven's abilities, without us needing the Niceway Code proof that style is no substitute for content.
Posted 10 years ago # -
Funny that. Newhaven was originally an offshoot of Leith Agency in the first place (hence the name). I knew Ken and Jonathan at the time. Newhaven was basically put together to service the Tennents account, as the client was apparently not satisfied they got enough attention from the larger agency. IIRC it took a while before Newhaven had any other clients, so they may have struggled.
Posted 10 years ago # -
"
Transport Scotland say Nice Way Code nothing to do with, was commissioned & developed by Cycling Scotland:
"
Posted 10 years ago # -
It was funded by Transport Scotland. And not out of cycling budgets (road safety and active transport). I have a FOI response from them to prove it.
Posted 10 years ago # -
Had I not been shopping with my girlfriend at the time over the weekend, I would have photographed the taxi which calmly rolled fully over the ASL on red at the top of Leith Street... fully decked out in Niceway Code advertising!
Posted 10 years ago # -
Has anyone seen a rhombus poster yet? I definitely haven't seen any reduction in the number of vehicles that deliberately roll into an ASL while the lights are at red. Unfortunately, the poster is probably too obtuse (see what I did there?) to be understood wherever it was displayed.
Posted 10 years ago # -
No, haven't seen a rhombus, though I've been observing acutely (see what I did?) Has anyone seen a Nope/If You Must ad on a bus in the last week or so? It seems to me they've vanished. Has the campaign ended or have they been quietly withdrawn?
Posted 10 years ago # -
Nope i haven't, hope they've gone, i always feel guilty when I pass one (either on the left or the right). The campaign is apparently to end on September 15th so there is an end in sight...
Posted 10 years ago # -
So nope if you must on back of bus today sorry
Posted 10 years ago # -
Wow Gembo I also made the Sunday post - as a 4 year old with the headline "xxx (aged 4) joins the lampost club". I had decided to play with the car controls when my irresponsible mother ( :-) ) had left me for 2 mins in a Renault 4 which was parked on a hill. I decided to lean forward and play with the controls - letting off the handbrake and steering skilfully into a stone lampost. This was actually lucky rather than rolling straight down the hill onto the main road. I was delighted to be in the same paper as The Broons!
Posted 10 years ago # -
@recumboris, yes I think you have nailed the correct age of the readership
For me I was sitting at work on a Friday afternoon when everyone else had gone to the pub [the Press Bar, ironically). The phone rang, as everyone else was in the pub I had to become a Ketamine Expert. did you know they are taking these drugs at raves (showing the age of this story). Really? They won't be doing much dancing and their pals will need to carry them home.
They went with Ketamine Epidemic hits Glasgow cited me as an expert but ignored my view that it would not be knocking the more popular drugs of choice from their perches, but if anyone needed an emergency operation they would feel no pain.
Posted 10 years ago # -
CBS did the placement of bus adverts, did they get whole contract for poster sites as well?
Any media geeks around
Posted 10 years ago # -
FASCINATING "
2. One of the main barriers that prevent more people cycling is the perception of safety on the roads. Our research shows us that cyclists often feel intimidated by other road users, and that motorists also have a negative perception of cyclists. We would like to build on the success of Give Me Cycle Space and develop a new campaign that helps to encourage greater respect between road users, so that cyclists feel more welcome on Scotland’s roads."
"Who is the target audience?
4. The target audience is broad as it encompasses all road users, but the campaign will focus around cycling, asking drivers to consider their behaviour towards cyclists and vice versa. The mainstream media elements will therefore focus on car drivers as the primary audience, but the campaign will also cover the interactions between cyclists and large vehicles as well, particularly HGVs and buses.
"
My bold
More -
https://www.whatdotheyknow.com/request/provision_of_investment_for_the
Posted 10 years ago # -
Well they've really messed that one up then
Posted 10 years ago # -
"Well they've really messed that one up then"
BUT
"
However, it may be helpful if I explain that Cycling Scotland held extensive stakeholder consultations and focus groups during the creative process for the 'Nice Way Code'. The stakeholders consulted were Road Haulage Association, Institute of Advanced Motorists, Scottish Taxi Federation, Motorcycle Action Group, B-Spokes, Road Safety Scotland, Loch Lomond & Trossachs National Park Authority, Spokes, TRANSform Scotland, SPT, The Bike Station, East Dunbartonshire Council, CTC Scotland, East Lothian Council, Sustrans, Paths for All, Scottish Cycling, Pedal on Parliament, Ramblers Scotland, Lothian & Borders Police, Moray Council, South Lanarkshire Council, ROSPA, Scottish Government, Fife Council and Midlothian Council. Stakeholders gave feedback on different creative options which included the Nice Way Code and also chose which messages they felt that the campaign should deliver through workshops."
Just doesn't say which ones they listened to!
Posted 10 years ago # -
Its interesting to note that the main focus of the campaign was supposed to be the interactions between cyclists and drivers, and yet we had the cycling on pavements ad (this is not a driver/cyclist interaction) and the RLJ ad (this is not a driver/cyclist interaction either mostly). Both of these are really about things that annoy drivers rather than things that impact on driving or are a driver/cyclist interaction.
So even before the campaign was run there was a difference between what they actually signed up to deliver and what they were intending to do. Why then Cycling Scotland/Transport Scotland didn't stop them at that point is a question that ought to be asked, given the funding and what the original aims and objectives were?
Additionally the ad raising cyclists awareness of passing large vehicles on the left at junctions completely missed that point (I certainly did not understand that this is what the 'Nope' ad was trying to indicate to me as a cyclist, and even the explanation on the Nice Way Code website didn't really clarify that this was the situation the ad was intended to cover.). Further, I am not sure how the finger in the air ad fits into any of this as it seemed to be about cyclist aggression rather than about the need to give clear signals while cycles and cars are interacting.
Why was the campaign allowed to go ahead given the stated aims and the actual proposed output? It looks like a balanced group of stakeholders but two of the cyclists organisations involved in the stakeholder meetings didn't even sign up to the final project and others did only with reservations. So over all its no wonder that cyclists feel this campaign was a waste of money and will fail to increase the safety of cyclists on our roads.
Posted 10 years ago # -
Interesting by its omissions as much as its inclusions, notably First Glasgow and Lothian Buses were not consultees but seemingly included for endorsement, and it would appear this through CBS Outdoor placing the adverts on their buses.
Very surprisingly Living Streets does not appear at all but is surely the body to include when discussing pedestrian safety on city streets?
Bus-wise CPT Scotland would have been a good start
Posted 10 years ago #
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