"
Parimal Kumar (@parimalkumar)
30/07/2013 19:31
Oh dear @nicewaycode This:
http://nicewaycode.com/2013/07/30/research-an-informed-approach-to-the-campaign
doesn't constitute telling us about your research. Needs numbers, questions asked, etc.
"
CityCyclingEdinburgh Forum » Cycling News
'Mutual respect'/NICEWAYCODE
(705 posts)-
Posted 11 years ago #
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Ah! I can see where the money is going - a $75 Wordpress theme.
Posted 11 years ago # -
That one costs $75?
Not worth it!
Much nicer free ones!!
Posted 11 years ago # -
I'm excited to see what £400k buys in television advertising. An xtranormal feature perhaps?
Edit: Apparently xtranormal is not a 'thing' anymore. This Web2.0 stuff moves fast. I bet people don't even say 'Web2.0' thesedays...
Posted 11 years ago # -
"
It’s easy to dismiss the critics, but until someone says how much is being spent on the other 2 Es (“three E’s – engineering, education and enforcement”) it will look like a three pronged attack with two missing elements.Your comment is awaiting moderation.
"
Posted 11 years ago # -
Let's try and be nice about it and assume for a moment that the agency has done some solid, reliable research here. Let's say it involved a good number of well segmented focus groups with a cross-section of different types of road user. Let's imagine they were well moderated, wide ranging discussions around road behaviour and safety. Structured conversations, based around a topic guide but not designed to lead people to any particular conclusion. Designed to initiate discussion and reflection, promote debate and to develop ideas. We'll give them the benefit of assuming that these discussions were all recorded, transcribed and then painstakingly analysed to draw out the subtleties and variety of opinions and from that they came to their conclusions. But even if we grant them all this, then these sentences seem to be the most problematic:
"Most refreshingly our target audience will even admit (when coaxed and in the right way) to being less than perfect; yes, they have sometimes overtaken cyclists too fast, run red lights (by bike and car), ridden on the pavement, and been too busy texting when crossing the road. However, many of their actions are not wilful, but rather unthinking."
This isn't refreshing at all. It's worrying because it means that the campaign has a mountain to climb. For it to have a long term impact on road safety it needs to do five things:
1. Get people to acknowledge, even if only to themselves, behaviours that they current will only acknowledge with appropriate persuasion (and we have to assume that the appropriate persuasion is non-confrontational and involves some reassurance that the behaviour is common and therefore, at some level OK).
2. Get people to accept that these behaviours are wrong
3. Get them to shift these behaviours from the unthinking part of their brain to the thinking, conscious, decision-making part of their brain where they can be reflected upon and modified
4. Get them to decide to actually change these behaviours ie having agreed that they are wrong and should be changed to also decide that they will be changed in spite of any real or imagined cost in terms of time, convenience, criticism from peers (who have yet accomplished steps 1 to 3) or whatever
5. Embed this new behaviour and move it back into the unthinking part of the brain so that it can be actioned automatically in the road environment where decisions often need to be made in an instant.
Looking forward to the proper launch on the 5th.
Posted 11 years ago # -
"...a place where they witness good and bad road behaviour from all quarters on a daily basis"
We have threads for rubbish driving, cycling, dog-walking and pedestrianism. The general tone still seems to be that the greatest dangers to anyone's safety are the larger/more powerful/more aggressively-operated ends of the user spectra of whichever travel channel types are involved.
I don't watch much broadcast telly so I hopefully won't be exposed to whatever Merrie Melody-accompanied jollity-ridden garbage the telly campaign is looking like it will be.
@baldcyclist Don't worry, I did suspect that to have been your intention.
Posted 11 years ago # -
paradoy account suspended...
Posted 11 years ago # -
Now I have just been struck by the parallels between shared use path debates and this one.
On the paths we are the Crazy People, well don't discount the dog walkers, parents, horse riders etc. but the just be nice to each other message does have a chance on an off road path where everyone should be having a good time? You know, let's not spoil the fun by having an argument.
Now the nicewaycode is an attempt to transfer this to the roads and the problem is tht lots of people are not having any fun on the roads, they are already demented. Asking them to stop and be nice is only going to work on people who have temporarily changed when they get behind the wheel/ up on the saddle. The others who are actually revealing their true nature when on the roads aren't going to get nice, the others who like being nasty on the roads aren't going to get nice. It has been picked up by road.cc any other press copy of anything but a passing interest? If there is then the utter lameness of the niceway might punch above its weight. You do wonder how it could cost £500k?
Posted 11 years ago # -
Looks like they ran some focus groups. Conversations which interrogate you, hmm.
Looks like if you disagreed then you were out with the middle ground.
Change doesn't come from the middle ground, it shifts very slowly. Change involves creativity from the left field, new ideas, radical thinking, bold ideas, political will.
You cannot change attitudes you can only change behaviour then attitudes change (watch for the shift ifnwenallmstartnusing the trams). Vast chunks of social psychology since the desegregationninn1960s USA comes to this conclusion.
Posted 11 years ago # -
"You do wonder how it could cost £500k?"
It would cost infinite amounts if it ran on every advert slot for ever.
Even then, 'we' believe it probably wouldn't work - for the reasons just outlined above.
Even Cycling Scotland thinks it will only work with added Engineering and Enforcement.
Of course such spending/action could be the part of this campaign that has yet to be announced...
Keith Brown has paralleled the Drink Driving campaign(s). But this was very specific, over a long period with considerable police involvement - oh and about illegality.
And possible when 'public services ads' where on TV for free(?)
Posted 11 years ago # -
Two unrelated points:
1) The PoP organisers didn't intend to start a mass campaign. They thought they might get three hundred people to a cycling protest on the same day as a similar protest in London. The website etc was put up for that - and I seem to recall that we spent an afternoon on here thrashing out the manifesto (there was probably more to it than that, but I do recall the debate at the time). Then three thousand people turned up to PoP1. At that point the organisers could have stopped, but I think quite rightly they have carried on.
2) "Cycling group says cycle safety campaign is a waste of money" is a more dramatic headline than "Cycling group agrees that we should be nice to one another". News is driven by that sort of "conflict" (not quite the right word but I can't think of a better one). That's what sells papers - politicians [allegedly] wasting our money on useless adverts, that sort of thing.
Posted 11 years ago # -
"
Nice Way Code (@nicewaycode)
31/07/2013 09:12
Good morning. We wanted to inform you that Nice Way Code has played no part in the suspension of the parody account."
Posted 11 years ago # -
"
By changing Scots civil law, we would see a much greater, longer lasting impact on the culture among drivers, cyclists and pedestrians rather than what can be achieved through a here-today, gone-today advertising campaign."
http://www.scotsman.com/news/opinion/letters/nice-not-enough-1-3021968
Posted 11 years ago # -
It remains to be seen whether this view holds when the campaign actually launches -
"
Our members feel that the Highway Code is ignored by many drivers. This campaign will help communicate how all road users should behave, improve safety and should reduce the 'us and them' attitude that undermines attempts to get more people cycling.Gordon Seabright
CTC Chief Executive"
http://www.ctc.org.uk/news/nice-way-code-launched-to-build-better-relations-on-roads
I wonder how much of the campaign material he has actually seen.
Posted 11 years ago # -
I'd wager that any message saying "Drivers should be more aware of the Highway Code" will also have the little sweetener of, "And cyclists should obey red lights and not cycle on the pavement".
Posted 11 years ago # -
So the chief executive of the oldest cycling organisation in the UK thinks that it is the "us and them" attitude that is undermining attempts to get people cycling - not the fact that most people think the roads are too dangerous to cycle on.
Also, while CTC members might think drivers ignore the Highway Code I bet many drivers think cyclists do as well. The Highway Code was first published in 1931 and sells hundreds of thousands of copies every year, knowledge of the code is a requirement for every driver sitting their test - I'd wager if people are still not aware of its contents then this campaign is unlikely to change that.
Posted 11 years ago # -
I do get the feeling that the CTC aren't entirely aware what they've signed up from. If they'd actually read the (vague) detail released so far from the can'twejustloveeachotherwaycode then they'd find it a bit difficult to both support the initiative and accompany it with a press release such as that. But then I think they're probably terrified of rocking the institutional boat.
Posted 11 years ago # -
"
The Car and The Kitten
This blog begins where something ended; specifically, a Twitter parody account: @NicewayCodeGB (which is still suspended at the time of writing; the real account, by the way, is @nicewaycode and and I borrowed the name’s format from @HighwayCodeGB). I’m not sure what caused it to be taken down: I doubt 88 tweets in 24 hours was enough to hit the spam alarm, and The Nice Way Code claim that they had nothing to do with it, so I vaguely suspect that one of the people who mistook it for real (most of whom were put straight by other followers) dobbed it in. No matter; I think it’s probably served its purpose.
"
https://beyondthekerb.wordpress.com/2013/07/31/the-car-and-the-kitten
Posted 11 years ago # -
I do get the feeling that the CTC aren't entirely aware
an elderly touring org that should stick to reminiscing from their rocking chair about the York Rally in times of old.
Posted 11 years ago # -
Got a reply (seems a bit familiar) -
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The Scottish Government is currently investing almost £58m on cycling infrastructure, training and road safety projects through Cycling Scotland, Sustrans and local authorities. Funding of £20m goes directly to local authorities for cycling, walking and Safer Streets projects. It’s worth noting the Nice Way Code campaign represents less than 1% of that total.
Police Scotland’s recent enforcement campaign cracked down on mobile phone use and speeding among motorists, with the primary aim of raising awareness of, and making the roads safer for, vulnerable road users.
Together, these three approaches can help reduce casualties on Scotland’s roads."
"
That's old news, and spending details discredited -http://citycyclingedinburgh.info/bbpress/topic.php?id=10807&page=3#post-119884
And research methodology -
http://citycyclingedinburgh.info/bbpress/topic.php?id=10807&page=5#post-119972
"Police Scotland’s recent enforcement campaign" was for one week - is that it??
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Your comment is awaiting moderation.July 31, 2013 at 8:14 pm
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Posted 11 years ago # -
@gembo - Now the nicewaycode is an attempt to transfer this to the roads and the problem is tht lots of people are not having any fun on the roads, they are already demented
Pity that even Uncle Walt understood this way back in the 1950s. Can't imagine that it worked then either...
Robert
Posted 11 years ago # -
More disbelief on twitter from further afield...
@BirdOnABike: @gazza_d @thebikeshow What godawful fake propaganda. It is fake isn't it? It's clearly propaganda of the kind written by homicidal motorists
@thebikeshow: @BirdOnABike @gazza_d all paid for by Scottish taxpayers, to the tune of £424,000 apparently.
Posted 11 years ago # -
NICE by the Magnificent Octopus, on Flickr(it's CC Sharealike / attribution / non-commercial, so feel free to share or use how you please)
Posted 11 years ago # -
Nice of Keith to solve your captioning problem for you :-)
Posted 11 years ago # -
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Bez (@beztweets)
31/07/2013 22:48
One of the irksome aspects of setting up the @NicewayCodeGB account was watching it outstrip my own follower count in a matter of hours :)"
"Cycling Edinburgh (@CyclingEdin)
01/08/2013 08:29
@beztweets Have you found out why @NicewayCodeGB was suspended yet?Can't really have been for too many tweets
@twitter
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"Bez (@beztweets)
01/08/2013 08:32
@CyclingEdin Not yet. It did violate the parody account rules, though (which I should have read first, except I didn't know they existed!)."
Posted 11 years ago # -
"
if an account is found to be deceptive or misleading, we may request that the user make further changes to bring the account more in line with these best practices. Accounts with a clear intent to deceive may be permanently suspended."
https://support.twitter.com/articles/106373-parody-commentary-and-fan-accounts-policy
Posted 11 years ago # -
Kaputnik poster...
Nice to see it, to see it... nice!
Didn't he do well?;-) Can't see much point in running this now. Shades of the Unforgetableinedibleedinburgh thing. Think they should start again.
Posted 11 years ago #
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