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Marketing and Promoting the Bike: Learning from the EU CHAMP Project

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  1. Rosie
    Member

    It's short notice but it looks interesting.

    16 October 2014 | Branch: Central & Southern Scotland
    Getting the Message Right
    The CHAMP project gathered leading cities in the field of cycling development to look at innovative ways to further boost cycling in their cities and enhance their local policies.

    Measures that were implemented in CHAMP include route based cycling promotion, creative bike parking solutions, bicycle accounts, innovative awareness raising and marketing campaigns for different target groups, and user involvement strategies.

    This event will share insights into getting the message right for marketing and promoting cycling – with examples of defining target audiences, marketing design (branding, messaging, signage, and mapping), working in partnership, embedding approaches, tips and challenges.

    Date: Thursday 16 October 2014
    Time: 5.30pm for 6.00pm (duration approx. 1½ hours). Light refreshments available from 5.30pm
    Venue: Royal Over-Seas League, 100 Princes Street, Edinburgh

    More information is available on the flyer: C&SS CHAMP 16.10.14

    If you would like to attend, please email Susan Darroch:
    darrochs@stirling.gov.uk

    Posted 10 years ago #

  2. Rosie
    Member

    Link here:-

    http://www.ciht.org.uk/en/events/events-listing.cfm/marketing-and-promoting-the-bike-learning-from-the-eu-champ-project-

    Posted 10 years ago #

  3. chdot
    Admin

    "

    6 objectives

    To raise awareness amongst decision makers in European cities on the economic, ecological and energy efficient
    benefits of cycling

    To improve expertise on integrated cycling policy through capacity building and exchange
    of experiences

    To increase cycling in the CHAMP cities by 10 %

    To reach a 1–5% reduction in energy consumption from passenger transport and a reduction of 1–5% in greenhouse

    To improve the quality of life within the cities through decreasing the use of motorised traffic and a better coexistence between cyclists and pedestrians

    To decrease the dependency on fossil fuels by stimulating an economically beneficial transport mode available to all citizens and competitive to motorised traffic

    "

    http://www.champ-cycling.eu/en/upload/PDF/Catalougue_Finals/CHAMP-CatalogueENG-Lite.pdf

    Edinburgh facts P28-30 + 52

    Posted 9 years ago #

  4. chdot
    Admin

    "

    CHAMP Fact

    Groningen awoke the interest of international media by installing a rain–sensor at traffic lights which gave the green–light to cyclists more frequently in wet and snowy conditions. When the media are interested, the citizens become engaged and the politicians listen!

    "

    (P15)

    Posted 9 years ago #

  5. dougal
    Member

    I'd be fully in favour of more green lights when the wind-chill creeps up.

    Posted 9 years ago #

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