Might as well post what I posted on FB about the bike:
Exactly, and for some that extra £400 to have the branding and the pink paint will be worth it. Their money. I buy Rapha when I could easily buy something cheaper that effectively does the same thing - that's no different to buying this bike. If personal taste, colour preferences, and brand names meant nothing at all in cycling we'd all be riding identikit black bikes with no name on them - whether we like it or not we all make choices of bike based on how it looks, sometimes swayed by the brand name (whether that's Specialized or Trek or Raleigh or, in my case, Cotic). Again, someone choosing to ride a Cath Kidston bike is no different to that. And hey, it's someone on a bike, what's not to like?