http://www.cyclesprog.co.uk/bikes/islabikes-pro-series-cycle-show-2016
I like Islabikes - preowned ones via eBay.
These are undoubtedly for lucky kids with not too poor grand/parents.
Some will just be used as 'a bike', but they really are 'introduction to cyclesport' bikes (perhaps for those aiming for the Olympics in 10/20 years time!)
I hope some will be bought by clubs and councils too.