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In ‘Dark PR’, @EnnisGrant outlines nine devious frames the automotive industry uses to obscure millions of injuries and deaths caused by its products; influencing how we process and discuss the issue and ultimately preventing meaningful political action.
They are as follows...
from: https://x.com/modacitylife/status/1746285680009851332?s=20
1. Denialism: “The road lobby’s most pervasive denialist framing is speed does not kill, or high speeds can be made safe under the right conditions. Nothing could be further from the truth... a change in average speed on a road network is directly related to the fatal crash rate.”
2. Post-Denialism: “Engineers know wider roads lead to higher speeds and longer crossing distances, both of which result in more deaths. Yet corporations lobby for wider roads, smoother surfaces, and other speed-inducing measures, under the smokescreen of ‘improvement projects.’”
3. Normalization: “The term ‘accident’ has normalized road deaths to the extent that it is difficult to create buy-in for action... When crashes are framed as accidents, people view road carnage as a fact of life, a cost society pays for the ‘luxury’ of travelling by automobile.”
4. Silver Boomerangs: “Using images
of speeding cars kitted with the newest safety features, industry narrowly frames road deaths as a problem we can solve with technological innovation... Promoting technology as a panacea crowds out critique of deadly subsidized car dependency.”
5. Magic: “Year after year, industry’s promise is the same: life-saving self-driving cars are just a moment away. The magical autonomous-car is profit-driven, media-hyped, and attractive to our imagination. Critically, it undermines our will to do something about car dependency.”
6. The Treatment Trap: “Automotive corporations promote emergency-response services, or post-crash care, as a viable road safety strategy... Its overemphasis, especially at the expense of preventive planning, is defeatist and serves corporate interests by diluting political will.”
7. Victim Blaming: “Corporations have effectively transferred blame to walkers and drivers away from the highly-subsidised, car-dependent road environment from which they profit... Individual- and behaviour-focused efforts shift the blame but do little else to improve road safety.”
8. Knotted Web: “The industry’s ‘road safety is complex’ framing is intentional and subversively insidious. Blaming a circular, complex, interconnected system rather than the underlying causal structures blames everything and nothing, and undermines support for political action.”
9. Multifactorial: “Car manufacturers shift attention from their role in society’s ails—leveraging an ‘all of the above’ combination of devious frames by promoting safety equipment, driver training and pedestrian awareness. Absent is any mention of changing car-dependent policy.”
In conclusion: “We have the problems before us today because our political structures and subsidies incentivize them to exist. If we want to be healthy and live on a healthy planet, we need to organize and demand political action. There’s no time to wait.”
Yeah Dark PR mentioned before
http://citycyclingedinburgh.info/bbpress/topic.php?id=21416
Really good interview (50 mins) if you're not sure if you want to buy it or know you don’t want to read it.
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