That's one suggestion in a slightly speculative piece -
"The obvious potential acquirers would include the likes of Halfords, bankers tell me."
CityCyclingEdinburgh Forum » Cycling News
Halfords to buy Wiggle?
(4 posts)-
Posted 13 years ago #
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Bought by private equity for £16m now looking to sell for £200m!
I guess any prospective buyer could load up with debt to buy Wiggle and run it into the ground to squeeze every penny out of it (for a £200m price tag, they'd probably need to).
Does it really matter? I don't think so - if Wiggle were to go rubbish then there's plenty of alternatives who could easily the void. I do wonder how much brand loyalty people feel to an online company like Wiggle over - say - Merlin or Chain Reaction or Ribble or any of the hundred other online retailers who sell the same products at pretty much the same price (or often cheaper!).
Posted 13 years ago # -
Wiggle is like the Amazon of bikes, it's just a better user experience, though yes Chain Reaction, UK Bike Store and others are fine too. If Halfords were to buy iWiggle, I don't see the problem. That is as long as the customer service remains good, they keep the same type of product range and they don't start selling Apollo bikes!
Posted 13 years ago # -
it's just a better user experience
That's the free Haribo talking!
Posted 13 years ago #
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