A slightly controversial heading perhaps!
'We' have often discussed 'how to get more people on bikes' and there is a general view that 'cycling' should be be seen as 'normal'. Easier said than done of course.
I have just come across a post by the Scottish Sports Minister hoping to get more people involved in sport and/or exercise in the context of the CG.
So really I'm asking is this 'a good thing' will it work or 'confirm' that (for some people) 'it's no' for the likes of us'?
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Scotland gets fit for 2014
Shona Robison MSP
As Minister for Commonwealth Games and Sport I want Scotland to compete on the international stage and win more medals than ever before. To do that we are planning to invest £8m to fund our elite athlete programme because we want to see the Saltire rising up the flagpole at more medal ceremonies in 2014.
I also want all Scots to be able to participate - not just those who are elite athletes – all Scots of all ages – in better, fitter and more active lives. Scots are passionate about sport. Scotland has a long tradition of great sportsmen and women excelling and winning medals for their country.
Sport gives purpose and meaning to people’s lives, encourages discipline and rewards participants with a sense of achievement and success towards personal goals.
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http://banffshireandbuchancoastsnp.blogspot.com/2011/07/scotland-gets-fit-for-2014.html