"31 percent of motorists said "a cyclist caused me to swerve (use the brakes?) in my car."
Watched the video and thought it was overall very positive for its target market.
Of course one clip showed him approaching a give way to main road with pedestrians crossing which you should give way to (although many cars ignore this legal requirement).
It's also not a legal requirement to run over pedestrians just because they cross on a red light. You should be able to judge that they are not looking and avoid them.
He also seemed too close to parked cars but survived.
Headgear was mentioned but you'd expect that.
Confused.com won't worry about the debate - all good publicity