I had a moment of epiphany listening to the radio yesterday, a realisation of the fundamental difference of the view of cycling between those who cycle or want to cycle and those who don't.
Jeremy Vine's show doesn't normally give such insights into the psyche of the human race, but this was a moment of clarity.
There was a doctor on, and they were talking about running and the health benefits but also things like how to avoid damage to your knees. Someone emailed in saying avoid damage to your knees by cycling. The doc agreed, and followed up by confirming that she did her rounds by bike. Hurrah!
Cue Vine [rough quote]: "So with cycling you don't get the same associated problems with your knees, your joints are protected. Of course there is the downside that you might get hit by a truck."
Doc then explains that you need road sense and she wears a hi-viz tabard and a helmet. You could hear that she was defending cycling, but it did kinda confirm there was a danger.
But this is what I took from it (and the reason for this thread). For the cyclist, yes, we have to admit, there is a chance (no matter how small) that we will be squished by a lorry. But for the better fitness and consequential better health; that sense of well-being; the stress relief; not to mention getting to and from work more quickly and cheaply; it's worth taking that chance.
For the non-cyclist, possibly because they don't have the tangible benefits staring them in the face of that better fitness and so on, that chance seems a daft one to take. And why? Possibly because it's a view peddled on national radio without any real counterpoint showing just how teeny that chance is.
Danger and difficulty of cycling are in the sub-conscious thought of the majority. And we have precisely no-one on mainstream television or radio telling them that this is not the case. Until we do, for the non-cyclist, I reckon the downsides will always outweigh the upsides. More than that, I think paint on the roads; and people dressed in 'normal' clothes, is truly missing the point. Neither will counter that sub-conscious thought.
We need a telerevolution! *holds fist in the air*