Has anyone else seen the sign on at least one HGV which was in the Edinburgh area this afternoon, featuring four people hanging off the top of the trailer a la Morpheus in Matrix Reloaded, which the tagline: How would get about if you lost your licence?.
The first thing that sprang to mind was: faster, cheaper, fitter, stronger, better, music makes us harder, longer.
Then, after my boss had told me to stop writing on myself, to take the cardboard box off my head and that the hot pants just weren't appropriate, I thought that the PSA had me over a barrel. I can't exactly extoll the virtues of drink-driving as a means to begin cycling, but on the other hand, it's factually incorrect to suggest carfree is impossible, or even that bad.
I say it's a proto-trend because the last drink driving PSA I can remember(aside from Australia's, which are brutal in a way ours should be) had two young lads being dismissed by ostensibly attractive young women on the grounds they didn't have a car.
At that time I thought: brilliant. Lose your licence and you'll automatically filter out all the vapid little tarts that have the profound superficiality needed to use car choice as a metric for choosing a life partner, perhaps the most important decision you will ever make. But I don't want to say that, because while it may or may not condone drink driving, it certainly sounds like it does.
I'm not a big fan of the way both well-meaning adverts are such champions of the cause of car-dependency, but at the same time I'd rather a car-dependent person was sober when driving.
Dunno what to do...
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