I've got four of the new homepages up for review and comment. Let's call it design by crowdsourcing. It started as a specific design idea, then came the suggestion of a bike frame background, then suggestions for the pictures I was using, then for the text.... Evolving all the time (and shows I'm perfectly happy to admit I got it wrong along the way!).
The aims of the new site are to make it visually appealing, obviously, taking a step away from the overly serious - there are plenty of 'urban cool' sites and I can't compete with that. Besides I want it to look welcoming. But also looking at greater accessibility - planning on having text links strategically placed to make 'scrolling' the content easier - while keeping it less cluttered - clean, vibrant and clear.
The mag pages themselves will be a box on the same background - the background is fixed so shouldn't scroll (looks better on some browsers than others - Safari at home looks great; on the iPad the background still scrolls for some reason; on IE6 it looks fine, but all image links get a box around them).
Anyway, 'ave a gander and let me know what you think (if you're so minded... :) )