No joke, I'm afraid. The advert's on the back of a supplement to this month's Transport Times which covers the shortlisted entries for 2012's national transport awards.
Turn to page 14 and the Achievements in Cycling award category, and there's Edinburgh's Active Travel Action Plan. It's up against Cardiff's Bike It programme, Glasgow's Cycling in Glasgow project, Lancashire, Ealing, Nottingham, Sheffield, TfL, and Vale of Glamorgan Councils.
When you look through what each of the entries has done, it's not exactly mindblowing - TfL is for installing cycle parking, Glamorgan's is for one 2.7km off road path, Sheffield has a scheme to allow people to borrow bikes in order to encourage commuting, Lancs has converted 14km old railway lines to bike paths, Caridff and Ealing are about training. Edinburgh looks pretty good compared to these.
The Glasgow entry is for a couple of segregated cycle routes Connect 2 in the west end/city centre and Smart Choices, Smarter Places from the city centre to the Commonwealth Games facilities and some signing. It says here both schemes "feature an adaptation of the 'Copenhagen style' cycleway, with a physically separated lane for two-way cyle traffic. Junctions give cyclists priority where possible." (I don't know this facility, but I assume that "where possible" is the key element of that sentence...)