Without having read the report, it's hard to comment, but the logic behind reducing speed limits is that it causes more acceleration / deceleration due to "stop / start" driving. Personally I think this is a load of complete cobblers because;
A/ if you lower the speed limit, you have a lower speed to accelerate to and a lower speed to decelerate from, therefore you will be doing LESS acceleration and deceleration if you are driving between 0 and 20mph than between 0 and 30mph.
B/ the stop/start nature of city driving is caused not by the speed limit as much as traffic signals and other vehicles ("traffic"). Changing the speed limit will not make there be any more or less traffic signals to stop for or more or less traffic to be stuck in (although, in an ideal world there would be less as some people might realise they're better off on a bike or a bus)
I assume the IAM will be campaigning for a "40s plenty" limit outside schools to reduce vehicle emissions?