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We believe this is the first-ever attempt to chart the full extent of cycling’s contribution to the British economy. Previous studies have focused on particular sectors such as the bicycle retail trade, but never before has a study been conducted into the true. ‘Gross Cycling Product’ (GCP) of UK plc – from bike sales to improved health.
The GCP report was conceived by Sky and British Cycling and has been made a reality through the London School of Economics. We commissioned the report, to act as a stake in the ground, a demonstration of where cycling is right now in the UK, and where it has the potential to go with the right support, delivering benefits that all of us can enjoy.
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http://corporate.sky.com/documents/pdf/press_releases/2011/the_british_cycling_economy