"ERC wants to instil a safety-culture both in our member and in those we ride alongside. We remind cyclists that they have rights and responsibilities as legitimate road users."
From http://www.edinburghrc.co.uk/Safety
Not wishing to excuse ERC members, but as Cyclingmollie says -
"I grew to realise that the "safety in numbers" effect I was looking for was illusory. Large groups get cut up just the same as individuals."
Problem primarily relates to 'car culture'.
There's no easy answer to address that.
More cyclists - behaving 'responsibly' - (legally too) with perhaps some new laws that tip the balance a bit -
"We do not currently have a cycling culture in Scotland, but we do aspire to become a cycling nation and will look towards our northern European neighbours in Denmark, for example, as exemplars. Copenhagen enjoys a 36% modal share for bikes and wants to increase this to 50% by 2015. There are many reasons for this high level of cycle use in Copenhagen, principally the provision of over 300kms of segregated cycle track, cycle integration with public transport and strict liability on the vehicle driver in the event of an accident. Some home contents insurance policies cover the theft of bikes, where this has been included. Should, for example, insurance cover, where negotiated, include claims against a cyclist in the event of an accident where the cyclist is deemed to be at fault?"
(edited with my italics and link)
http://www.scotland.gov.uk/Publications/2009/05/28093408/6