That's the title of the latest post on the unique Jacquie Phelan's blog.
Anyone who's ever come across her, at races, in print or in person (she's been to Scotland/Edinburgh) knows that she is passionate about cycling - and getting more people to ride.
Not only can she ride, (not quite as fast as when she was a pioneering Mountain Bike pro), she can write. But being past several 'certain ages' (and of course not male) her opinions can be sidelined.
In spite of people like her, the bike industry still generally doesn't (even begin to) understand that on one hand women want to be treated as people, but that for biological/anatomical/social reasons may have different requirements.
Jacquie's post links to another which picks up on a "reader's comment" - "a lot of women walk in not knowing what they want, they need to do research and ask the right questions”.
Cartoon by Greta Snider